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Boot Wranglers

Boot Wranglers is a line of fun illustratively-packaged shoelaces aimed at making the process of learning to tie your shoes more accessible and fun for kids. Since the process of learning how to tie shoes is one of the first real milestones in life in how to take care of yourself, I wanted to tell a narrative of learning to “wrangle” those pesky shoelaces and allow kids to begin to feel like they are able to have control over the process. Each piece of packaging is illustrated with a western character and the tip of the shoelaces poke out of the box to create the illusion of a bolo tie.


Branding, Print, Packaging, Illustration

Art Direction:

Bryan Satalino


Austen Hart